ETK Services Into Africa
ETK covers all 54 African countries
We help businesses find new African partners, offering advice and solutions through our network of trusted partners and ETK consultants. We specialise in the following markets.
The West Africa region of the continent is made up of 16 sovereign states (countries) 9 of which are Francophone (French speaking), 5 are Anglophone (English speaking) and 2 are Lusophone (Portuguese speaking).
West Africa’s global exports are divided as follows: 40% going to the Americas, 23% to the EU, 16% to Asia and Oceania countries, and 0.3% to the Middle East. As well as being the EU’s largest trading partner in Sub Saharan Africa, it is also the EUs largest investment destination (as a bloc). West Africa’s main trade bloc known as the Economic Community of West African States (ECOWAS). Exports out of this region include fisheries, textiles, Agricultural produce etc. The main imports to this region include fuels, food products, machinery, and chemicals and pharmaceutical products. The bulk of total exports are carried by Nigeria (77%) and Cote d’Ivoire (10%), with Ghana and Senegal accounting for 4% and 2% respectively according to ECOWAS
- Cote d’Ivoire
PARTNERS AND MEMBERSHIPS
By partnering with other organisations, we can support them in delivering outstanding services to their clients and members, while at the same time increasing our ability to add value to all the clients we work with. Our partnerships include:
The Southern Africa region generally includes Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia, Zimbabwe with South Africa as the main regional power.
The main trade bloc in this region is the Southern African Development Community (SADC) composed of 15 member states though not all are considered to be part of the Southern Africa region such as Tanzania and DRC. Exports from the Southern Africa region are broken down as follows: 45% to Asian Pacific Economic Corporation (APEC), 27% to the EU, 15% to the rest of the world, 10% intra-SADC and 3% to the rest of Africa. Imports are accounted for as follows: 45% from Asian Pacific Economic Corporation (APEC), 27% from the EU, 15% from the rest of the world and 13% from the rest of Africa.
Taking Business Into Africa
Africa as a market is still considered a ‘high risk’ emerging market, and even when broken down into regions or individual sovereign states, each country has its individual challenges. These challenges are not insurmountable however, and we are here to ensure that your engagement with the continent is as smooth and seamless as possible.
And how do we do this? By ensuring you have a robust, thought-out market entry/engagement strategy broken down into short, medium and long-term achievable goals. Just like entering any other market, you must plan, commit and execute, and ETK has the knowledge, experience and access that will ensure your business meets its set goals.
The East Africa Region is made up of 19 countries many of which have English or French, and in some cases both, as national languages in addition to the various local languages
There are however a number of countries located in the eastern part of Africa that are considered part of Southern Africa such as Zimbabwe, Zambia and Mozambique. The main trade bloc in the East Africa region is called the East Africa Community (EAC). EAC is composed of 6 countries namely Kenya, Uganda, Rwanda, Burundi, South Sudan and Tanzania. In 2010, the EAC launched its own common market for goods, labour, and capital within the region, with the goal of creating a common currency eventually. With a market size of over 150 million people, EAC is one of the most active trade blocs both for international as well as intra-Africa trade.
The North Africa region, as recognised by the United Nations, is made up of 6 countries (7 if you include Western Sahara).
Though part of Africa, the North Africa region is mainly Arab speaking and the countries in this region share a common ethnic, cultural and linguistic identity that is unique to this region. With a total population of over 186 million it presents a ready market for investors as was evident in 2014 with capital investment into North Africa more than doubling from $10bn to $26bn. FDI into Egypt particularly grew by 14% to $4.8 billion with Morocco a close second with a 9% increase to $3.6 billion The region tends to be dealt with as part of the Middle East, so it is not uncommon to hear the term MENA (Middle East & North Africa). The main trading bloc for this region is the Arab Maghreb Union (AMU) made of five of the seven North African countries.