Boost Your Export Success:
Comprehensive Appraisal for Growth
ETK's export appraisal service helps businesses who are already engaged in exporting access opportunities, mitigate risks, and optimise their export strategy.
ETK’s Export Appraisal Service
ETK’s export appraisal service provides businesses with detailed guidance on navigating the challenges of accessing new international markets. We provide businesses with guidance on market selection, help your business identify the best product or services for export, and identify localisation challenges associated with new market entry for the recommended products.
Why Choose ETK’s Export Appraisal Service?
- Local insights: Gain valuable local knowledge to optimise your export strategy for growth.
- Export Market Opportunity Assessment: Identify the best markets for your products or services..
- Regulatory & Compliance Guidance: Navigate local trade laws in new markets with confidence.
- Risk & Feasibility Analysis: Assess challenges and develop a solid market entry strategy.
- Competitive Positioning: Gain insights to help your business thrive in competitive markets.
Who is this Service For?
- Companies that are already exporting and looking for more profitable ways to optimise their export strategies.
- African firms that are already exporting within Africa and seeking sustainable strategies to expand their exports to international markets.
How Can ETK Help?
Our export appraisal service is broken down into the following major outputs:
Product Recommendations
We conduct an assessment of your selected product(s) against an initial set of potential target markets to determine which products are most likely to have a competitive advantage.
Market Selection
We conduct a detailed market analysis using a standardised set of characteristics that includes topics such as general business environment, regulatory regime, trade area and trade agreements, market size, industry-specific characteristics, competitive landscape, barriers to entry, and broader economic trends.
Market Entry Strategy
Based on the results of the market selection from our heat map scoring of the initial set of target countries, we draft a market entry strategy for the selected product(s)/service(s) and for the selected market(s).
Product & Services Localisation for Market Entry
We identify any localisation requirements, such as marketing and branding considerations, that might be required to adapt your product or service to local market preferences and conditions in your target country.
Case Studies
Market Entry Success Story for a Juice Concentrate Company
ETK facilitated the market entry of a 100-year-old UK juice concentrate company into Nigeria. To ensure a successful launch using the Total Addressable Market (TAM) and Serviceable Obtainable Market (SOM), we were able to pinpoint high-demand segments and tailored their product offerings to local tastes and preferences.
Our Approach
Our team conducted comprehensive market research to understand Nigeria’s consumer behavior, competitive landscape, and regulatory requirements. This in-depth analysis enabled the company to identify the most promising retail channels and distribution networks.
Key Insights
We went beyond just data insights by leveraging our extensive network to make strategic connections with local buyers, distributors, and retail partners. These introductions were useful in helping the client build trusted relationships, negotiate favorable terms, and secure shelf space in key retail outlets across Nigeria.
As a result, the company successfully established retail relationships and unlocked a new revenue stream, solidifying its presence in Nigeria’s competitive beverage market.
This strategic expansion not only benefitted the client by diversifying its international portfolio but also contributed to the growth of Nigeria’s beverage industry by introducing high-quality juice concentrates that met global standards.
Export Appraisal Success Story for an International Wine Company
In 2022, a wine manufacturer from Europe sought to expand its footprint into Nigeria’s wine and beverage market. Given the unique cultural and regulatory landscape, the client needed a comprehensive market entry strategy to mitigate potential risks and optimise brand acceptance.
To navigate these complexities, the client required in-depth insights into country’s consumer behaviour and expectations before launching their products.
Our Approach
We conducted a comprehensive market survey across major markets and cities in Nigeria, gathering insights from target consumer groups, distributors, and retailers.
Key Insights
Our appraisal uncovered critical market nuances that could impact on their product in that market, including:
The need for localised branding elements, such as logos and messaging, to resonate with Nigerian consumers, adjustments to their product labeling to comply with Nigerian market nuances, strategic modifications of their packaging to improve shelf appeal and differentiation in a competitive retail store.
Based on these findings, we recommended and facilitated modifications in their product’s labeling and branding, ensuring that the client’s offering was not only compliant but also positioned for maximum consumer acceptance.
